Design Leader · Texas
I design delightful experiences that increase revenue.
Hello. I'm a design leader with over 25 years of experience making the things we do digitally a lot better.
25+
Years in UX
13
Years leading people
Trusted by
Selected work
Case studies
017-Eleven·Spring 2025
Restaurant Ordering Kiosk
Designing Roost's first ordering kiosk with a stretched team, on time.
40%+Increase in basket size
Read case study →
02American Airlines·2023
Increasing Loyalty Enrollment
A two-week change that yielded $1.6M in additional annual revenue.
$1.6MAdditional revenue annually
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037-Eleven·2024
Tipping at a POS Terminal
How might we overcome the negative feelings towards giving a gratuity?
Read case study →Testimonials
What people are saying
“Brett embodies bottom-up agile leadership by consistently prioritizing his team while driving business success with strategic insight. He guides his team through challenges and holds them accountable with unwavering integrity. With a rare blend of empathy, sharp judgment, and fierce advocacy, Working with him is a true pleasure.”
Panna Dhariwal
Sr. UX Designer @ 7-Eleven
“Brett is our #1 hype man. He takes great pride in the team he’s built, and he knows exactly where everyone’s strengths lie. I always feel comfortable in reaching out to Brett—whether it’s UX support, career mentorship, or general life advice. Highly recommend Brett as a manager! Plus he always shares the best stories over lunch, which is a great bonus.”
Samia Gilani
Sr. UX Designer @ 7-Eleven